What You Must Know About Google's Terms Of Service
By Joel Comm
When you install a piece of software,
you usually get an End User License Agreement that you're supposed to read
carefully. You're then supposed to click a button to show that you've read it
all through, understand it and agree with every word. If anyone but the lawyers
who write these things has ever read them I'll eat my hat. Most people just
click and move on.
The Google Terms of Service are different.
Before you put Google's AdSense code on your website, you
must read the Terms of Service carefully. I'm not just saying that to protect
myself legally; I'm saying that to protect your income.
Google's terms are strict but sensible. They stop people
from talking users who have no intention of buying from an advertiser into
clicking on an ad. They protect advertisers from having their sites promoted in
places with objectionable content. And they stop publishers from playing around
with the code.
That last point is important. One of the biggest reasons
that people get banned from Google is that they play around with the code to
improve the way their ads look. They get a bit too smart and think they can do
a better job than Google. That's a terrible mistake.
If you break the Terms of Service - even accidentally -
you could find yourself banned for life. That's the loss of all your AdSense
revenues because of one silly mistake.
The fact is, there are lots of perfectly legitimate
strategies that you can use to change the way your ads look. Google itself
provides a whole box of tools that you can use - and you should use them. It's
precisely how you use those tools that will determine whether or not your site
brings in pennies or bucketloads of bucks. In fact, there are so many ways that
you can change the way your ad looks that there's no need to touch the code at
all.
That doesn't mean you can't use code at all though. One
way to increase your click-throughs is to put the code inside a table so that
the ads make a better impression on the page. Is that in line with Google's
Terms of Service? You bet - provided you know how or do it right. And you can
bet that it will have a great effect on your click-throughs and your
revenues.
For more Google AdSense tips, visit
http://www.adsense-secrets.com
Copyright © 2005 Joel Comm. All rights reserved
Joel Comm is Dr. AdSense, an Internet entrepreneur who
has been online for more than 20 years. Joel is co-creator of ClassicGames.com,
now known as Yahoo! Games and is the author of the web's best-selling AdSense
ebook, "Google AdSense Secrets (Or What Google Never Told You About Making
Money With Adsense)".
More AdSense
Tips
Making Money with AdSense
|
