The #1 Biggest Mistake That People Make With Adsense
By Joel Comm
It's very easy to make a lot of money
with AdSense. I know it's easy because in a short space of time, I've managed
to turn the sort of AdSense revenues that wouldn't keep me in candy into the
kind of income that pays the mortgage on a large suburban house, makes the
payments on a family car and does a whole lot more besides.
But that doesn't mean there aren't any number of mistakes
that you can make when trying to increase your AdSense income - and any one of
those mistakes can keep you earning candy money instead of earning the sort of
cash that can pay for your home.
There is one mistake though that will totally destroy
your chances of earning a decent AdSense income before you've even started.
That mistake is making your ad look like an ad.
No one wants to click on an ad. Your users don't come to
your site looking for advertisements. They come looking for content and their
first instinct is to ignore everything else. And they've grown better and
better at doing just that. Today's Internet users know exactly what a banner ad
looks like. They know what it means, where to expect it - and they know exactly
how to ignore it. In fact most Internet users don't even see the banners at the
top of the Web pages they're reading or the skyscrapers running up the side.
But when you first open an AdSense account, the format
and layout of the ads you receive will have been designed to look just like
ads. That's the default setting for AdSense - and that's the setting that you
have to work hard to change.
That's where AdSense gets interesting. There are dozens
of different strategies that smart AdSense account holders can use to stop
their ads looking like ads - and make them look attractive to users. They
include choosing the right formats for your ad, placing them in the most
effective spots on the page, putting together the best combination of ad units,
enhancing your site with the best keywords, selecting the most ideal colors for
the font and the background, and a whole lot more besides.
The biggest AdSense mistake you can make is leaving your
AdSense units looking like ads.
The second biggest mistake you can make is to not know
the best strategies to change them.
For more Google AdSense tips, visit
http://www.adsense-secrets.com
Copyright © 2005 Joel Comm. All rights reserved
Joel Comm is Dr. AdSense, an Internet entrepreneur who
has been online for more than 20 years. Joel is co-creator of ClassicGames.com,
now known as Yahoo! Games and is the author of the web's best-selling AdSense
ebook, "Google AdSense Secrets (Or What Google Never Told You About Making
Money With Adsense)".
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