July 31, 2005

Google and The Golden Ratio

I just read what could possibly be the most intelligent or the most hair brained explanation of Google's antics. First a bit of history.

What is the Golden Ratio?
The golden ratio, or golden section is a number that crops up in nature, and particular beauty and perfection an astonishing number of times. A few facts to give you an idea of what we're talking about here:

Phi is the only number who's square can be produced by simply adding 1
- and who's reciprocal by subtracting 1
- It's found in music, art, nature and science
- It's digits have been calculated to 10 million, and they never repeat.
- It's rumoured that Da Vinci's mona lisa was created using the golden triangle
- Most of those fact were lifted from The Golden Rule

Enough with History, what does it mean to Google and Search Marketers?
We don't know exactly but, with the evident inclusion of LSI/A in the recent Google algorithm shift, many are beginning, as a result of DG's post to suspect that 1.618 may feature strongly in one or many factors of the algo - and as DG pointed out: It's just geeky enough to be true.

Things to play with…
What may be worth experimenting with would for me, include the following, based largely on what better seo minds tell me :)

Incoming Link Text
Hard to do of course but say you're target word be "tractor", using the ~operator to find semantically relevant terms and aiming for the 1.618 ratio would seem reasonable
Outgoing Link Text
Much the same as above, 10 instances of tractor and 6 instances of "farm machinery" and other such terms
Keyword Density
You're gettin the picture now right?
Overall Theme
Possibly a bit out there, this one, but worth thinking about - particularly in terms of titles.

In particular read the follow up post posted by Graywolf on ThreadWatch - a very insightful concept that will make your brain hurt!!!!

more…

http://www.ictks.com/links/affiliates/internet-marketing-company-affiliate.html
Originally Posted on 7/31/2005 11:30:49 AM
Content source: http://www.softwaremarketingresource.com/blog.html#v129

Filed under Advertising by Vic Bilson

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