Blog Marketing

Tips for marketing your blog:

Make sure your blog posts are?topical and useful to your readers. Develop your unique voice and don't be afraid to mix it up a bit.

Posting frequently is?very important as there is a direct correlation to blog popularity and the number of times it's updated. You should really try to post?once a day or at least several times per week. Blogs that are updated frequently can get included in the Google News index which is updated daily. That means getting your content into Google search results the same day its posted to your blog.

Promote your blog!? A common issue from people new to blogs and RSS feeds is where to find them. Marketing a blog brings additional advantages over a traditional web site. A blog and associated RSS/Atom feed can be promoted within the blogoshpere as well as through traditional directories, search engines and web site linking. The opportunity for blog exposure is much greater than a regular web site alone. Make it easy for news feed subscribers to find your blog through both web site search engines (Google, Yahoo, MSN) and RSS search engines (Bloglines, Feedster, Technorati). Use pingomatic.com and pings.ws to notify blog and rss search engines that you've updated your blog.

Use keywords?in your blog post titles that are relevant to the post. Also, update your blog software template so that keywords from the post titles are in text links to archive posts, in the title tag and meta description tag.

Post on current news - Pay attention to your industry and keep up to date with trends and events so you can post about them and provide commentary.

Show your?expertise by creating original content in the form of short articles. You can create a teaser article with a link to the full document on your web site.

Link out - It's important you link to thematically similar web sites/blogs. Other blogs that notice your link may often link back.

Link in - Submit your blog to all the search engines and directories that you would submit a web site to. Also submit to blog/RSS specific directories and search engines. Here are several blog marketing resources.

Trackbacks - Use a comment system that allows trackbacks to any news or blog sites you're commenting on. This creates a link from other highly trafficked sites to your blog. Haloscan is a free trackback tool if your blogging software does not have one.

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Leads for your Business
Originally Posted on 6/3/2006 1:08:35 PM
Content source: http://www.seo-blog.org/2987_1_seo_blog/archive/18104_blog_marketing.html