Unique Selling Proposition - Your Competitive Advantage

To capture a larger market share and be viable, sustainable and profitable, you absolutely need to differentiate or distinguish your business, products and-or services from your competitors. In other words, you need to make your business special in the eyes of your customers and/or prospects. You can do this by creating what is called an Unique Selling Propostion or USP and then effectively convey that USP to your target market via your marketing efforts and business performance. more…