The Best Time to Advertise

When is the best time to market your small-business products and services? The right answer is, all the time. Don’t wait until you hit a sales slump to advertise. Don’t abandon your networking efforts because business is booming. Don’t slash your direct mail budget to zero when money gets tight. Consistent marketing through good times and bad is the best way to keep your small business in front of potential customers – and the best way to keep your business profitable.

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