The Power of Headlines

If you've been studying Internet marketing for any time at all…

If you've studied advertising for any time at all…

If you've been learning how to have more success in your web ventures and with email marketing for any time at all…

You should understand the power of headlines… How the headline draws you in to the body or how a headline can get you to open the email.

Well, I would add another important distinction about headlines.

Make them honest.

I just received an email from a well known marketer with the headline, "This brought tears to my eyes." I opened the email and continued reading, "…this is probably the most emotional email I've ever written. I'm a grown man and I've only cried twice in my life (when each of my two boys were born), but when I read my friend's story it brought tears to my eyes…

(continued at the blog below)

Yeah, I was hooked… the headline drew me in, the body further piqued my curiosity and I went to the blog. What did I find?

Another blatant sales letter, and I felt cheated, tricked, and lied to.

I imagine the only tears that appeared in this marketers eyes were from the excessive laughing he was doing as people bought the product he was advertising.

Well, I didn't buy his product. I went back to the email and UNSUBSCRIBED from his mailing list.

The moral of the above… dishonesty may payoff in the short term, but honesty in your Internet marketing will have much greater rewards in the longer term.

You must have accurate and honest weights and measures, so that you may live long in the land the LORD your God is giving you. For the LORD your God detests anyone who does these things, anyone who deals dishonestly. - Deuteronomy 25:15-16