Firm formerly known as Gator looks for credibility

Claria, aka Gator, an adware maker that online publishers once called a "parasite," is now seeking their favor to build a massive Web advertising network to display ads based on Web surfers' behaviors.

The privately held company, which postponed its public offering last year, is launching a new marketing division and advertising service to migrate from hawking its signature pop-up advertisements to selling behaviorally targeted display ads. If it has its way, the ads will appear on publisher pages across the Web, reaching as many as 200 million people.

Complete Article about Gator's Tainted Image
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http://www.ictks.com/links/affiliates/internet-marketing-company-affiliate.html
Originally Posted on 7/31/2005 3:36:59 PM
Content source: http://www.softwaremarketingresource.com/blog.html#v130