Can You Choose Your AdSense Ads?
By Joel Comm
AdSense delivers great click-throughs
and high revenues for one reason: the ads are targeted to what the user wants.
Google's robot picks out keywords on your page, gets a grip on what your
website is about and delivers links that take users to sites that interest
them.
That's great news... up to a point. As much as you want
your users to click on ads that look interesting, you might not want to trust
to a robot to pick those ads - and you might prefer to have ads on your page
that pay the highest amount possible for each click.
But you don't get the choice. You can do lots of things
to improve your AdSense revenue, from selecting the layout of your ad unit to
choosing the color and size of the font, but one thing you can't do is slip
into Google's database and choose the ads. If you could do that, no one would
ever choose the low-paying ads.
That doesn't mean you can't do anything at all though.
The fact is, some smart publishers have been noticing all sorts of interesting
results after playing with their HTML code and changing some of the text on
their Web page. And some of those results have been very surprising indeed.
For example, some publishers have found that placing
keywords in certain positions on the page can have an immediate effect on the
ads served. The owner of a site about recreation vehicles then would be able to
do a little research online to find the highest paying keywords in his area and
then - if he knew where those hotspots were - he could place those keywords in
the right areas on the page. In addition to the usual ads about camper vans and
RV's that his site would receive, the publisher could be certain that at least
one of the ads was the highest paying possible. That's the sort of knowledge
that's worth money in your pocket.
Why some areas of a Web page should be more important
than others is a mystery well kept by Google's programmers. But some of
Google's ad secrets are leaking out - and they're being snapped up by smart
publishers who understand that knowledge and strategy are the key to massive
AdSense revenues.
For more Google AdSense tips, visit
http://www.adsense-secrets.com
Copyright © 2005 Joel Comm. All rights reserved
Joel Comm is Dr. AdSense, an Internet entrepreneur who
has been online for more than 20 years. Joel is co-creator of ClassicGames.com,
now known as Yahoo! Games and is the author of the web's best-selling AdSense
ebook, "Google AdSense Secrets (Or What Google Never Told You About Making
Money With Adsense)".
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