Keyword Research
by Vic Bilson
Pay Per Click is one of the most
cost-effective ways of targeted internet advertising today. According to Forbes
magazine, PPC or Pay Per Click, accounts to 2 billion dollars a year and is
expected to increase to around 8 billion dollars by the year 2008.
Let's take a quick look at how PPC Search Engines work.
These engines create listings and rate them based on a bid amount the
website owner is willing to pay for each click from that search engine.
Advertisers bid against each other to receive higher ranking for a specific
keyword or phrase. The highest bidder for a certain keyword or phrase will then
have the site ranked as number 1 in the PPC Search Engines followed by the
second and third highest bidder, up to the last number that have placed a bid
on the same keyword or phrase. Your ads then will appear prominently on the
results pages based on the dollar amount bid you agreed to pay per
click.
When a person types in a keyword or keyword phrase to search for
something, the search engines gives out the results in a page. Then at the
right side of the page, you will see selected ads that have paid for their ads
to be viewed with certain keywords and keyword phrases searched.
For
example, lets say you run a car parts retail/wholesale site. You choose
keywords that can prompt or trigger your ads to be shown in the page when a
keyword is searched. When a search engine user types in Honda Accord, your ad
may come up if you have designated that as one of your keywords. When using a
pay-per-click search engine strategy with Google or Yahoo, you don't need to be
as concerned about your on-page keyword optimization.
While some labor
so hard to make their site one of the high ranking sites per keyword search,
you get the chance to be on the top of the list or at least in the first page
of a search result increasing your chance to be clicked on. With that, you
drive traffic and website visitors to your site a lot faster.
If you're not using a paid click model but relying on
natural placement, you'll need to pay more attention to SEO or Search Engine
Optimization. For the past few years and the next ten years or so, search
engines would be the most widely used internet tool to find the sites that they
need to go to or the product or information they need.
Most people that
use search engines use only the ten top search results in the first page.
Making it to the first page, more so to the top three is a barometer of a sites
success in search engine optimization. You will get a higher ratio of
probability in being clicked on when you rank high. The more traffic for your
site, the more business you rake in.
Search engine optimization
requires a lot of work to be fully realized. There are many aspects you have to
change in your site or add as well to get search engine optimization. These
will include getting lots of information about the keyword phrases that are
popular in regards to your sites niche or theme.
You may also need to
rewrite your sites contents so that you could get the right keyword phrases in
your site without making it too commercial but light and informative. There are
certain rules and guidelines to be followed with making your site’s
content applicable and conducive to search engine optimization.
If you
can part with some money, there are many sites on the internet that can help
you in search engine optimization. There are many sites that help in tracking
keyword phrases that can help your site. There are also some content writers
that have lots of experience in making good keyword laden content for your
sites that have good quality.
The key to success with Adsense is the placing of ads on
pages that are receiving high traffic for high demand keywords. The higher the
cost-per-click to the advertiser, the more you will receive per click from your
site. Obviously, it does not pay to target low cost-per-click keywords and
place them on pages that do not receive hits.
Keyword Research Tools
KeywordElite
Wordtracker
Making Money with
Affiliate Programs
Making Money with
AdSense
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