A Forgotten Link to MLM Success!
When I read this article, I could sure relate! How many
times have I sent someone the link to my business opportunity web site and when
I next talk to them, they haven't even looked at it? This article helps explain
why that happens and what we can do about it... or, at least improve our odds a
little.
Multi Level Marketing (MLM) "FOLLOW UP" A FORGOTTEN
link to MLM SUCCESS!
By Colin Moses
One of the most
important yet neglected aspects of your MLM business "process" is the "FOLLOW
UP". It's neglected because it's so often taken for granted.
A lot of
distributors feel that once they start the process whether it is the "sales
process" or the "recruiting process'", the prospect will either be interested
or they won't .
While this might be true to a certain extent.
especially in the "recruiting process" (since you can't really "sell" someone
on an opportunity, they either have to see it for themselves or not!) there
MUST be some sort of systematic follow up.
We've all heard of that
distributor who only joined "ABC" company after being persistently followed up
on by their sponsor! A couple of the main reasons why the follow up is so
crucial are .
1. Human nature is such that we all have a little
"procrastination" in us, some more than others.
2. We also tend to
prejudge stuff.
How often have we heard that our prospect hasn't even
opened our information package, gone to our web site, listened to our
audiotapes or looked at our videos. They haven't sent for our fax on demand,
clicked on our auto responders, called to listen in on our conference calls
etc, etc, etc . YET?
This can cause us to get frustrated and
disillusioned. After all this person had initially expressed interest in our
business, right?
Additionally . it's not like there's all that much
for them to do to check out your info . I mean you've made it easy for them.
You've dropped off or sent the video, you've pointed them to the web site,
you've given them the Conference call number to call, etc, etc!
Well,
don't get disillusioned . since that's just the way things are! People
"PROCRASTINATE"! It's the old "why do it today when I can do it tomorrow"
syndrome.
Combined with that, they also "PRE JUDGE" . People tend to
make a judgment on your opportunity, based on the 10% of the information that
you TELL them.
Therefore they may consider it no "RUSH" or "PRIORITY"
(since time is relative to priority) for them to check out what you have to
offer.
They may even have been in an MLM opportunity before and
subsequently developed an attitude of "Oh it's just another one of those"!
So our job is to FOLLOW UP to make sure that they get exposed to 100%
of the information, so that they can make an intelligent evaluation, based on
all the facts.
Of course no amount of following up will MAKE someone
receptive to your information if they're not interested in it in the first
place. However, at least you give yourself the BEST chance of getting results
for your efforts by doing YOUR PART in following up.
I've found that
for every 48 hours that passes for something that's supposed to happen. NOT
happening, (whatever you want your prospect to do. whatever stage they're at)
the chances of it happening reduces by half.
For instance, you ask a
person to check out your information web site. Two days later they still
haven't checked it out. The chances of them checking it out at all is now
reduced by half. If ANOTHER 48 hours passes, the chances of them checking it
out almost reduces to zero... UNLESS YOU HAVE A SYSTEM OF FOLLOWING UP!
So. Don't forget to FOLLOW UP, FOLLOW UP and FOLLOW THROUGH! What do I
mean by "Follow Up"? Well, anything that you can do to contact that person
again on a fairly periodic basis until you get a result. (Or as Relationship
Therapists would call it . CLOSURE!) ANY result! It doesn't matter.
Whether the result is positive or negative, that's ok. This way you know that
you've done your part and the "chips will fall as they may".
So make
sure that you do your follow up phone calls, send your follow up faxes or
emails, make your follow up visits etc, etc . Just get your "RESULT"! Once you
make this a routine part of your method of operation . NOBODY will fall through
the cracks.
To YOUR Success!
Written by Colin Moses.
http://www.EarnForever.com © Copyright 2000 - 2001 by Aqua Enterprises.
~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~
Colin Moses is a 10 year MLM
veteran. His series of FREE reports which include "The Realities Of The Multi
Level Marketing (MLM) Business - WHAT people do . and WHY they do it" and "MLM
and the Online Phenomenon - Hellooo World!" will revolutionize your business!
Send a blank email to mailto:mlmreports@freeautobot.com
Colin is also
the author of "Ok! Ok! I'm excited . but what now? POWERFUL Strategies For MLM
Success"! FREE details at http://www.EarnForever.com
~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~
So there you have it.
What stood out to me is the fact that we all procrastinate to some degree or
other. We are all so busy with so many demands on our lives. How many times
have you said, "There just aren't enough hours in the day?" If you've said it,
you can be sure that your prospect has said it too.
Well, there are
ONLY 24 hours... no more, no less. It's what we do with those precious hours
that really counts.
Once you've got a prospects email and sent them an
invitation to visit your web site, what do you do next? FOLLOW UP!!
A
powerful follow up is of course a phone call. It shows the prospect that you
care and that there is a "real" person behind the web site and emails.
Besides the personal contact with the phone, an automated follow up system
called an autoresponder is critical to
your success. You can set up your emails to go out automatically over an
extended period of time to remind your prospect of your offer. Perhaps one of
your emails will catch them at a better time, when they have the opportunity to
follow through and look at what you're offering.
I know it works
because I've signed up people several months after my initial contact... and I
was able to do that because I kept in contact with them with my autoresponder.
Had I relied on an individually written email... it wouldn't have happened.
I hope this has given you some ideas and perhaps shown you a way to be
more successful in your prospecting.
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