Making Public Service Ads Serve You
By Joel Comm
Making huge sums of money with
AdSense isn't brain surgery. You simply have to know what you're doing. If you
know which types of ads to choose, where to place them on the page and how to
use Google's options to design them so that they get the maximum number of
click-throughs, you should find your site earning heaps of money very quickly.
But things can go wrong. Revenues can be disappointing,
clicks non-existent and pages designed to put off users instead of encourage
them to check out your advertisers. You know when one of the worst things
possible has gone wrong when, instead of seeing ads on your page, you get
public service ads. These turn up when Google doesn't recognize your keywords
or can't find a suitable ad to put on your Web page. Instead of showing a blank
box, it puts up ads for all sorts of charities, none of which you choose - and
none of which earn you revenue.
You might like the idea of your site working for charity.
But you might like it better if your site worked for you and you decided how
much of that revenue to give to the charities you choose. That's why smart
AdSense subscribers - the ones who understand how AdSense works and make giant
revenues from it - make sure that they have alternatives set up to stop their
sites being used to advertise Google's favorite charities.
There are lots of different ways you can do that. For
example, you could create your own pseudo-AdSense ads and use those as
alternate URLs to promote your other sites. Or you could use one of the several
companies that will use that space to give you targeted paying ads.
There's nothing mean about using these strategies. The
fact that Google makes it possible to use them shows that they understand that
your space is for you not for them - and that you should earn from it.
With a little bit of reading, you'll find that it's easy
to create a website that always serves high-paying AdSense ads. But even the
smartest AdSense users make sure that they've got insurance should something go
wrong. It's easy to do and your revenues deserve it.
For more Google AdSense tips, visit
http://www.adsense-secrets.com
Copyright © 2005 Joel Comm. All rights reserved
Joel Comm is Dr. AdSense, an Internet entrepreneur who
has been online for more than 20 years. Joel is co-creator of ClassicGames.com,
now known as Yahoo! Games and is the author of the web's best-selling AdSense
ebook, "Google AdSense Secrets (Or What Google Never Told You About Making
Money With Adsense)".
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